In pictures: six chocolate recipe ideas for retailers

first_imgChocolate producer Callebaut recently held a cookery demonstration that showed retailers how to take advantage of the food-to-go trend at six key meal occasions.Based around six recipes the demonstration, at Hotel Indigo in Birmingham, was based on Callebaut research which showed 50% of people in the 16-34 millennial age bracket choose a sweet option when buying food on-the-go.Here are the key things we learned from the event:Breakfast – chocolate yoghurt pot with honey-coated muesliThe yoghurt pot showed how retailers could incorporate chocolate into their breakfast offer, taking advantage of the 56% of consumers who told Callebaut they would pick a chocolate snack as part of their breakfast or lunch.Mid-morning – chocolate bar with fruit & nutsDemonstrating the sort of product retailers could offer as a mid-morning snack, 64% of consumers told Callebaut they are tempted by a chocolate treat when ordering a hot drink. Retailers can also score points by making such treats themselves, with 61% of consumers saying they prefer a handmade treat over a mass-produced bar or biscuits.Lunch – chocolate sandwich cake with mango & vanilla mousseAccording to Callebaut’s research, lunch is the most popular time for picking up food-on-the-go, with 49% of consumers doing so. With half of millennials choosing a sweet over a savoury option, the sandwich showed how retailers can produce a convenient, hand-held dessert at lunchtime.Afternoon – cocoa bar cake with fresh-cut fruitFollowing on from the mid-morning snack option, the cocoa cake presented a product more geared to the afternoon market. Made with cocoa powder instead of chocolate, it also illustrated the fact that high-fat cocoa powder could be used instead of chocolate, without having to remove the word chocolate from the product name.Beverley Dunkley, head of Callebaut’s chocolate academy, said at the demonstration: “If you use cocoa powder, which has a high fat percentage of say over 20%, you can call it chocolate.”Evening snack – popcornDunkley suggested that making popcorn in a shop added “a bit of theatre” for retailers. As a possible evening snack with good sharing applications, it also fitted well with Callebaut’s research on restaurant desserts, which found 65% of millennials would take a dessert away with them from a restaurant if it was an option.Healthy snacking – healthy snack barChocolate offers a way to tap into the healthy snacking trend, especially with women: 69% of female consumers wanted healthier options, which included chocolate.Dunkley said: “It’s amazing how many people want to pick up a chocolate as a health option.”Dunkley also offered advice on packaging the treats, and said: “You want a nice clear bag so you can see the product, and with a nice easy tie.”last_img

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