Is TV advertising the best option for your credit union?

first_img 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Next week, millions of Americans will be watching the Macy’s parade and plenty of football as part of their Thanksgiving festivities. While watching their televisions, Americans will come face to face with dozens of commercials for businesses, services and products. Some of these commercials will stick. Some will not. TV is one of the most powerful forms of advertising. But with the rise of new media, is it the best option for your credit union?A recent study by Ball State University about media consumption habits of the average American found that, despite the increased popularity of online streaming over the past few years, television remains the dominant medium in most households in the United States. The average person spends over 4.5 hours a day watching their TV screen, which makes it one of the most common leisure activities. Let’s weigh some pros and cons before you decide whether your credit union should embark upon TV advertising.PRO: Captive audienceTelevision is a visual medium that can tell your brand’s story in an impactful way that other forms of advertising can’t. Take advantage of all that time people are watching TV by captivating them with a strong message they’ll long remember. continue reading »last_img

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