content: the number of long tail keywords is huge, if specially to study to develop long tail words, then carries on the comprehensive optimization is almost impossible, the long tail word many sites are derived from user generated content, not enough content to support almost impossible to see the power of the long tail. Can truly reflect the long tail effect site at least tens of thousands or hundreds of thousands, millions of pages. So for many small and medium enterprises and personal web sites rarely experience the long tail effect. How to allow users to take the initiative to produce content is a must think about the problem, can join the Forum on the site, or to make special, can also engage in these activities, on their own if they update it is certainly not too realistic. Anyway, if you want to do the long tail must have a lot of content as support.
architecture: and we first talk about architecture, architecture is the basic web page optimization and the layout of the page, a domain name has a good weight, but if the structure is not good enough, the long tail does not have a large advantage ranking. I have two station obviously felt before, a website included the basic 10 minutes, while another site requires several hours or even more than 1 days can be included, but the second web page layout is very reasonable, labels and internal links all natural, is not the first reasonable, do not accord with the results of the first search engine crawl, although a website contains many articles but almost no ranking, and Elliot every second sites can bring about 60% of the traffic. Although the search engine included the page, but the page rank structure of the long tail word contains your title or content of the will have a great impact.
long tail keywords can bring traffic to the site at the same time, the difficulty is less than target keywords, so many owners are focusing on the construction of the long tail, long tail keywords but not simply write can solve the problem of long tail keywords today to share the theme is how to effectively optimize the website. Although the long tail keywords and target keywords are different, the degree of competition in his small, but not all of the long tail will automatically have a good ranking, he is influenced by some factors. As long as a reasonable grasp all these factors, then the site of the long tail slowly to have a good ranking, the flow will rise slowly. According to personal experience, mainly from three aspects to share with you, are the structure, content and overall weight.
: the final overall weight and we elaborate on the overall weight. If a site has enough content, the website has also been a basic page optimization, its architecture is also very reasonable, so if you want to enhance the long tail ranking, finally is to rely on the whole weight of the website. Can drive the overall weight of the site has more included, included more is a support for the content, and the basic content is the long tail. In addition to the same page, when users search for a word, front page weight must be in the front row. The overall weight of the site depends on the number of external links and internal links in time domain, is reasonable. If the overall weight of the site there is no big problem, then.